Digitron NG. Tech News, Computer Gadgets, Smartphones, Games, Information Technology, Videos, PC Utilities, Phone Utilites, Tips and Tricks, Tutorials. We successfully fused Technology and Entertainment to give you a very exciting experience on our website.

Digitron NG. Tech News, Computer Gadgets, Smartphones, Games, Information Technology, Videos, PC Utilities, Phone Utilites, Tips and Tricks, Tutorials. We successfully fused Technology and Entertainment to give you a very exciting experience on our website.
Digitron NG. Tech News, Computer Gadgets, Smartphones, Games, Information Technology, Videos, PC Utilities, Phone Utilites, Tips and Tricks, Tutorials. We successfully fused Technology and Entertainment to give you a very exciting experience on our website.
Digitron NG. Tech News, Computer Gadgets, Smartphones, Games, Information Technology, Videos, PC Utilities, Phone Utilites, Tips and Tricks, Tutorials. We successfully fused Technology and Entertainment to give you a very exciting experience on our website.
Digitron NG. Tech News, Computer Gadgets, Smartphones, Games, Information Technology, Videos, PC Utilities, Phone Utilites, Tips and Tricks, Tutorials. We successfully fused Technology and Entertainment to give you a very exciting experience on our website.
Digitron NG. Tech News, Computer Gadgets, Smartphones, Games, Information Technology, Videos, PC Utilities, Phone Utilites, Tips and Tricks, Tutorials. We successfully fused Technology and Entertainment to give you a very exciting experience on our website.
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The average cost to acquire a mobile game user plummeted this year

Mobile gaming user acquisition costs have plummetted year-over-year, but the cost to turn an installed user into a paying one has shot up.

According to Liftoff’s 2020 Mobile Gaming Apps Report, the cost to acquire a user now averages out to $1.47 per user — down 66% from $4.37 last year.

The cost to get a user to register in a game has dropped too, from $9.17 last year to $5.72 on average per user.

However, the cost to convert to a paying user rose to $43.88 on average per user, up from $35.42 last year and $28.05 the year before that.

Broken down, it’s far cheaper to acquire an Android user — $0.89, while iOS users are pricier at $3.09. However, the report indicates that both platforms have roughly the same return on investment, with 30-day ROA at 36% for Android and 37% for iOS.

Looking further at the cost to acquire a user versus return on investment, Latin America has the lowest acquisition cost at $0.44, but also the lowest return on investment after 30 days at 31%.

EMEA users cost on average $1.67 to acquire, and give the second-highest ROA, 38%. North America has second-highest cost to acquire and middling ROA, while the Asia-Pacific region is the highest for both: 39% ROA with $3.14 average cost per install.

That said, North Americans are significantly easier to retain. While global user retention after day one is 32% and drops to 3% by Day 30, in North America, these numbers are 34% retention after day one and 4% by Day 30, significantly higher than other regions and lifting up the global average.

More insights by genre and region are available in the full Liftoff report.

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